Vietnam Ho Chi Minh – 베트남 호치민
Vietnam Ho Chi Minh
Hanoi and Ho Chi Minh City, two Vietnamese cities with different personalities . The historical background and consumption tendencies are different
Hanoi’s “luxury brand,” Ho Chi Minh’s “cost-effective”
Hanoi and Ho Chi Minh City. The two cities represent Vietnam.
Hanoi serves as the political capital and Ho Chi Minh serves as the economic capital.
Because the historical backgrounds of the two cities are different, the culture is significantly different.
Hanoi has long been the capital of Vietnam, so it is immersed in Confucian authority
While Ho Chi Minh City (formerly Saigon) seems to be taking care of its substance.
Hanoi grew into a maritime trade center with China through the South China Sea around the 7th century when China dominated Vietnam.
It also naturally served as a base city because it was located in the location of connecting Yunnan, China.
China established and controlled the Annam Defense Department in Hanoi.
After Vietnam gained independence from China, it was called Tang Long, meaning “a rising dragon,” by the Li Dynasty (1009-1225).
It was the capital and political administration center of Vietnam until 1802, when Nguyen, the last dynasty, took power. I
t later became the capital of French Indochina during the
Vietnam Ho Chi Minh
French colonial period in 1902 and served as an administrative center during the Japanese occupation period from 1940 to 1945.
Hanoi became the capital of North Vietnam after the Democratic Republic of Vietnam
(Vietnam) declared its independence on September 2, 1945. After the fall of Saigon in 1975, Vietnam chose Hanoi as its capital.
In August 2008, Hatui Castle was integrated into its present appearance.
On the other hand, Saigon was pioneered by the Nguyen family, which ruled the southern region in the mid-17th century during the
Vietnam Le Dynasty. Originally, the area was the land of the Kingdom of Cambodia.
Later, the southern regime secured control of the Saigon area and established a bridgehead
Drainage facilities were installed there to make it a typical colonial city.
It developed rapidly after being promoted to a city in 1908, and many buildings, including French-style government offices, were built.
In addition, a port was built to export rice in the southern Mekong River Delta and rubber in the northwest.
In 1954, when Vietnam split into north and south, it became the capital of South Vietnam and its population increased rapidly.
After the occupation by North Vietnam in 1975, the surrounding satellite cities were merged and renamed
Vietnam Ho Chi Minh
Ho Chi Minh City after the Vietnamese national leader Ho Chi Minh.
The difference in long history has different consumption tendencies of Ho Chi Minh and Hanoi citizens.
Ho Chi Minh citizens enjoy the small luxury of their daily lives and spend more on eating out and leisure.
On the other hand, northerners, including Hanoi, have a strong tendency to save.
The perception of consumption tendencies between the two regions is also evident in the local proverb”If the income is 10, northern Vietnamese use 1 and southern Vietnamese use 11.”
Hanoi and Ho Chi Minh City are similar in size in terms of purchasing power and floating population
But consumers’ attitudes toward new products are in stark contrast.
Consumers in northern Vietnam are relatively 스마트스토어상위노출 loyal to existing brands, while consumers in southern
Vietnam Ho Chi Minh
Ho Chi Minh City tend to try to consume new products from abroad with curiosity without much resistance.
According to KOTRA Ho Chi Minh Trade Center, Ho Chi Minh City’s consumption tendency may have been due to the history of Saigon
Which maintained friendly diplomatic relations with the United States and accepted various foreign cultures before unification in 1975.
The tendency of southern consumers to be relatively less reluctant to try new products
Brands, and trends is causing many foreign brands in the consumer goods sector to consider
In Vietnam, consumers from Hanoi are known to have a relatively more ostentatious consumption tendency than in the south.
Hanoi people show off their social status by consuming luxury goods
And have a relatively high consumption tendency to be recognized by members of society.
It has been the capital for more than a thousand years, so it seems that it is because many
Confucian authoritarianism of the ruling class remains.